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Hero Realty
Hero Realty captured the attention of high-intent homebuyers with precision-led OLV ads powered by VDO.AI
Bringing Precision to Property Discovery
Real estate has traditionally relied on offline channels, site visits, hoardings, and brochures. But Hero Realty chose to break the mold. In a strategic shift, the brand joined hands with VDO.AI to launch a digitally driven video campaign across Delhi-NCR. The goal was to connect with financially aware consumers actively considering real estate investments.
A Glimpse into Their Experience
At Hero Realty, we are committed to engaging India's evolving homebuyers through digital-first storytelling. In an increasingly crowded digital landscape, relevance is everything. Our pilot campaign with VDO.AI delivered exactly that, marrying contextually intelligent video placements with the amplification of our campaign narrative. Their AI-powered OLV solution helped us reach the right audience at the right moment with messaging that mattered. VDO.AI proved to be a capable and performance-focused partner in this ambition. Their ability to blend creative precision with smart delivery stood out, and we're very satisfied with the results. We look forward to building on this momentum in future campaigns.
Karan Kumar
Chief Marketing Officer at Hero Realty
How Hero Realty Reached the Right Buyer at the Right Time
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Contextual Video Ads in Finance-Focused Environments
The campaign strategically ran across platforms where investment decisions are shaped, including NDTV Profit, CNBC, Bloomberg Business, MarketWatch, and Moneycontrol, placing Hero Realty in front of an audience already tuned into wealth creation.
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Hyperlocal Focus on Delhi-NCR's Growth Pockets
With the project located in the Delhi-NCR region, the campaign focused on Delhi and Gurgaon to tap into high-income audiences in proximity, ensuring relevance, familiarity, and stronger purchase intent.
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Dual Redirection for Seamless User Experience
The OLV creative was enhanced with two smart redirection paths, made possible by VDO.AI's tech innovation. One led users to Hero Realty's official landing page, while the second provided a direct map link to the project's office location, streamlining both discovery and on-ground visits.
Results
- 3MUnique Reach
- 70.55% (Surpassing the 60% industry benchmark)VCR
